ORIGIN STORY

Hero Collections launched in November 2014 and is a design driven, Afrocentric lifestyle brand that makes quality products based out of Ghana. Our goal is to empower people, encouraging them to achieve greatness by backing our products with inspiring stories from around the world.

Founder James Attiogbe’s vision for the brand grew out of his obsession with superheroes. He feels an affinity with the fictional heroes he read about in comic books and saw in movies as a child as well as the ordinary people who defy all odds to achieve greatness in our world. 

He is a fan of both fantasy fiction, anime, and historical figures from real life. James considers design to be his 6th sense… his own super power.

Our Hero story didn’t begin with a formal business plan. In 2013, James was 6 months out of college and facing a job market that seemed based on connections, not the design talents, branding skills, or passions of a fledgling graduate from Accra. After being turned down for many, many jobs, he made the wild and desperate decision to start his own business. He found himself constantly brainstorming about new apparel ideas that would allow him to fulfill his desire to inspire others to achieve greatness.

One day, while sketching and playing superhero movies in the background, it hit him: He would design and create clothing for real life, everyday heroes to wear. Thus, Hero Collections was born,a. A collection of apparel, accessories, and electronics meant to inspire the wearer or user. The collection is, based on a mix of modern-day African diaspora and traditional Ghanaian fashions and designs.

James and his handpicked team of ordinary people doing extraordinary things strongly believe strongly in harnessing the power of business to achieve social change. Our products are both superhero and African themed and African. We represent a blend of urban and modern design, that is fused with African print fabrics. Each item is and handcrafted on the streets of Accra, the heart of Ghana.

At Hero Collections, we believe you are what you wear, so our products are designed with the wearer in mind. We design apparel we would and do wear ourselves. The Hero Collection vision is to become the choice brand for the youth and those who have created or received heroic levels of inspiration in their every-day lives.